Farmers Home Europe is a direct sales channel for exporting premium fresh fruit straight to European importers and retailers from growers in Latin America.

QUINDIO, COLOMBIA – 27 SEPTEMBER 2021 – Green SuperFood (GSF) – a producer-exporter of premium and sustainable fresh fruit and one of the largest Hass avocado growers in Colombia and Brazil – is excited to announce the creation of its new European marketing and distribution arm Farmers Home Europe, which will be launched officially at Fruit Attraction 2021 from Stand 6F03A in Hall 6.

Serving as the European office for GSF’s Latin American growers, Farmers Home Europe will operate via a transparent business model – directly exporting Hass avocados to importers and retailers across Europe, the UK and Russia all year round.

Farmers Home Europe will replicate the GSF’s existing direct sales channel in the Americas, through which fresh fruit is shipped and marketed directly to customers across Brazil, Colombia and Argentina.

Supported by a team based in the Netherlands, Spain, and Portugal, Farmers Home Europe will be responsible for supporting existing GSF customers and expanding retail, wholesale and foodservice sales throughout Europe, eastern Europe, the UK and Russia.

Thanks to Farmers Home Europe, local customers now have a more flexible logistics service which enables them to receive fruit at their closest port of entry or local distribution platform. Looking ahead, Farmers Home Europe has identified a number of local partners with whom the company can become more integrated, minimise costs and streamline the supply chain… READ MORE.